Steve Jobs by Walter Isaacson

Geeks (양장) 저자 앤디 허츠펠드(Andy Hertzfeld), 송우일 출판사 인사이트 매킨토시, 아이폰(iPhone), 아이패드(iPad)로 세상을 뒤흔든 애플 혁신의 힘은 어디에서 왔을까? 미래를 예측하는 가장 좋은 방법은 미래를 만드는 것이다. The best way to predict the future is to invent it.- 앨런 케이(Alan Kay)[미래를 만든 Geeks]에서는 애플을 만든 혁신의 힘을 저 밑에서부터 추적한다. 매킨토시 개발을 소재로 GUI(Graphical User Interface) 등 오늘날 일상에서 쓰이는 혁신적인 기술이 태어난 애플 복도와 연구실에서 어떤 일들이 벌어졌는지 다룬다. 그리 오래 전 일이 아니라 타자기와 공책이 지배하던 시절, 매일 쓰는 도구로서 컴퓨터는 단순히 꿈이었다. [미래를 만든 Geeks]은 누구나 컴퓨터를 쉽게 접하고 사용...

얼마 전 정말 흥미진진하게 읽었던 Geeks. 맥킨토시 개발에 얽힌 이야기들을 풀어놓은 책이다.
(류한석의 피플웨어 (peopleware.kr) - 매킨토시의 탄생 비화, “미래를 만든 Geeks”)

이 책에서 나오는 스티브 잡스는 정말 신기하기도하고 위대해 보이기도 했다.
(물론 이런 사람 밑에서 일한다는게 보통 스트레스는 아닐 듯하지만, 정말 매력적인 제품을 세상에 내 놓는걸 보면, 한번쯤은 개발 과정에서 받게되는 스트레스가 자부심으로 해소되지 않을까?)

이런 스티브잡스에 대한 자서전이 iTunes를 통해 선주문을 할 수 있게 되었다.
자신의 자서전을 자신이 구축한 e-Store에서 판매하게 된다면 어떤 느낌일까?

얼마전 장만한 iPad2에서 스티브 잡스의 책을 읽어 봐야겠다. :)

View In iTunes Available on iPhone, iPad or iPod touch. Category: Biographies & Memoirs Expected Release: Nov 21, 2011 Publisher: Simon & Schuster Seller: Simon and Schuster Digital Sales Inc. Print Length: 448 Pages Language: English

Description FROM THE AUTHOR OF THE BESTSELLING BIOGRAPHIES OF BENJAMIN FRANKLIN AND ALBERT EINSTEIN, THIS IS THE EXCLUSIVE BIOGRAPHY OF STEVE JOBS. Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.   Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.